Susanne knows what it takes for an organisation specialising in technology products, software and services to be remarkable in the marketplace. Having spent several years as a reseller she moved into distribution and then to one of the largest and most innovative vendors in the world. This has helped her build up a deep vertical knowledge of the Channel that she now re-invests in her clients to help them grow.

Purple Cow Ideas Management exists to help technology organisations rework their businesses to build, deliver and enhance their relationships in order to improve sales and business sustainability. We affect every aspect of the business with the goal of enabling better quality of sales and a better selling experience for our clients. What we do is not always straightforward, but through overcoming various challenges we face with our clients we realise it takes a mixture of elbow grease and great ideas to be successful.

Purple Cow has established itself over the years within the Partner Communities of HP, Microsoft, Symantec and CompTIA both from a UK and worldwide perspective. It is knowledge of delivering real business results within these communities that helped Susanne achieve the status of Microsoft Windows Small Business Server MVP as well as feature in the MSP Mentor Top 250, SMB Nation’s Top 150 and, more recently, feature in the Guardian’s Best Practice Exchange. Susanne has successfully mentored and worked with many business owners in the SME space all over the world. She also ensures that she re-invests in the local communities to assist young people coming into our industry as an active STEM and Young Enterprise Ambassador.